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WooCommerce…WordPress’ One Stop Online shop




WordPress continues to win over small business owners. This time with WordPress theme provider WooThemes’ announcement of its new service “WooCommerce.”

WordPress users can now install a plugin on their sites to convert into a professional turnkey online store.  This new WooThemes service provides small businesses various payment options, sales report tracking, configuration of shipping rates, built-in HTML email templates, coupon system, etc. 

More information on the WooCommerce announcement:

WooCommerce Has Arrived

by  Mark Forrester in WooLabs, WooThemes News

With much excitement, pride, and anxiety after such a long journey we can finally happily announce the release of WooCommerce.

For the last month, since the announcement of WooLabs/WooCommerce, Mike and Jay have been working like men possessed tinkering with every piece of code, adding valuable new core features, coding and collaborating on payment gateway, product and shipping extensions, and of course working on some beautiful themes.

A FREE E-Commerce Plugin

This is one of our biggest release to date and it’s absolutely free. WooCommerce is an all-new plugin application and library of integrated themes for WordPress that help individuals and businesses turn their sites into professional, e-commerce stores. Our aim for WooCommerce is to be an e-commerce toolkit that allows anyone to sell anything online. View the WooCommerce page to see all the powerful features packed into the plugin.

Since forking the previous Jigoshop codebase, we’ve made these notable additions / tweaks for the release of WooCommerce V1:

  • A revamped admin interface, which is more native to the WordPress dashboard & thus more familiar to the average WordPress user.
  • Improved reporting, with more stats, graphs and built-in support for Google Analytics e-commerce (goal) tracking.
  • New front-end features, including catalog sorting and built-in up-sells / cross-sells.
  • Revised coupon system complete with coupon expiry dates and usage limits.
  • Built-in HTML email templates.
  • Improved order management.
  • Simplified product data entry plus better product sorting / duplication within the WP dashboard.

A one-click install with a native WordPress user interface.

We also hired Mark Jaquith, WordPress core developer, who did a complete security audit of the core WooCommerce plugin, tightening up a few minor vulnerabilities in the meantime (similar to what we did for the WooFramework a while ago). This was a very important improvement for us, because we want WooCommerce users to feel safe in knowing that we’ve already addressed all of their security-related concerns with the plugin & e-commerce in general.

A FREE Store Theme

What better way to trial and test the WooCommerce plugin than with a theme built specifically for it?

Wootique is a beautifully, simple theme built to showcase your store’s products, with a user friendly, pixel perfect checkout process. Jay designed Wootique specifically for the launch of WooCommerce, as we’re big on freebies around here and we wanted to give you the most beautiful and fully-featured trial available.

A FREE WordPress theme to use with the FREE WooCommerce plugin!

We encourage you to view the theme listing for it’s full feature set and then register as a WooThemes user (it’s free!), if you aren’t already, to receive access to the theme documentation and to get on the WooCommerce product development email list. We’re building a community around WooCommerce and we want you part of this exciting new chapter in our storybook.

WooCommerce themes, WooCommerce child themes and extensions

We’ve decided to launch with 6 commercial themes and 9 commercial extensions to further extend your e-commerce store capabilities. We encourage you to view the WooCommerce themes and extensions galleries to discover all the juicy details.

Furthermore we’ve released child themes for Canvas – further adding to it’s diverse usage, and Statua – enabling photographers to sell their photos/prints.

Future plans include a lot of child theming of our theme catalog. Think of all the possibilities – Diner with a take-away ordering system, Diarise with event registration, Listings with paid listings…

Some of the many extensions already available for WooCommerce


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