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Volkswagen habla Espanol

Volkswagen-PassatAccording to United States census the Hispanic population is one of the fastest growing ethnic groups in America. If you have not included Latinos in your targeted marketing efforts, then you are missing the boat.

Volkswagen is not missing the opportunity of reaching the Latino community in America with its understanding that U.S. Hispanics speak English and Spanish in their homes.

This clever Volkswagen Passat commercial spot ”Vámonos” resonates with Hispanics who have come from other countries or born in the U.S. For many Latinos in the U.S. – speaking English and Spanish is part of our culture.

Enjoy today’s Monday Java Viral Buzz…!


Jose Boza is the President of the Boza Agency - Driven by Public Relations ~ Inspired by Social Media ~ Powered by Marketing.