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Power of Email Marketing

email-marketingEmail Marketing is the underdog everyone forgets when it comes to digital strategy. Email marketing is barely mentioned compared to its more popular digital marketing counterparts: social media marketing, SEO, content marketing, display ads, mobile ads, video ads, etc.

In a recent survey conducted by Gigaom surrounding digital marketing strategy, email marketing prevailed among users:

In their Q2 2014 digital tactics report, Gigaom found that 86% of US digital marketers used email marketing regularly, and more than half (56 percent) of respondents said that email was their most effective digital strategy for customer retention.

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A successful digital marketing campaign should consist of a synergy mix of digital components. As a project manager, you should view your customers’ preference of daily information coming from different digital media outlet sources and not just one.

Email Marketing is delivering solid results right now, but don’t pigeonhole yourself with one digital marketing component for your overall campaign. Similar to a mix salad…throw in various digital marketing ingredients into it!

Jose Boza is the President of the Boza Agency - Driven by Public Relations ~ Inspired by Social Media ~ Powered by Marketing.