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Monday Java Viral Buzz – January 14, 2013

Vinnie_Jones_British_Heart_FoundationHow do you catch the attention of a young demographic that normally tunes out your Ads?

Well, start by hiring a hit man…in this case UK Charity’s British Heart Foundation hired the services of tough man actor Vinnie Jones for their “Hard and Fast” campaign.  Vinnie’s convincing acting methods brought awareness about the Hands-Only CPR campaign among the young demographic that wouldn’t have paid attention to the advertisements in most cases.

Props to the British Heart Foundation…Direct to the point with the message with a powerful messenger, Vinnie Jones!


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~ Public Relations in Miami – Social Media consultant by day and Superhero by night, Jose Boza



Jose Boza is the President of the Boza Agency - Driven by Public Relations ~ Inspired by Social Media ~ Powered by Marketing.