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Lessons learned on Social Media

social-media-rantingLesson for today – Before you rant on social media about your job or customers, be aware it might go viral or even end up in the local newspaper.

Unfortunately this is what happened to an aide for a high profile Miami Commissioner and mayoral candidate (Francis Suarez). We all have bad days, but next time breathe and be aware that eyes are always watching on social media.

From The Miami Herald article: 

Christina Haramboure, a 24-year-old special aide and administrative assistant in Suarez’s District 4 office, has complained about her job using the Twitter handle @ChristinaHam — at one point this week suggesting that constituents get a lobotomy.

“Dear Constituents…PLEASE GET A LIFE, A HOBBY, A LOBOTOMY … whatever,” Haramboure posted Monday.

Later in the day, she tweeted, “It amazes me how much people like to call here & b*itch at me ALLL DAY. their lives must really suck #leavemealone #socrabby #angryoldpeople.”

Francis Suarez, Haramboure’s boss, has made a push over the past few months to harness the power of social media in reaching out to younger voters who have not typically participated in Miami municipal elections. Suarez, 35, is challenging incumbent Tomás Regalado, 66, in November’s election.

Jose Boza is the President of the Boza Agency - Driven by Public Relations ~ Inspired by Social Media ~ Powered by Marketing.