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Fathers embrace Swaddle


It’s a huge success for a company when they hit a brand message with their target market.

I can definitely relate with Samsung’s Galaxy phone commercial “Swaddle Master.” I recall going to YouTube on my phone during the night my son was born two years ago. I was searching vigorously through YouTube for baby swaddle techniques at 3 a.m. while my newborn son and wife were sleeping.

My wife and I had a great laugh when the Samsung Galaxy S 4G commercial first aired. Samsung mobile reached me and other many other fathers including future dads with this commercial.

True Java Viral Buzz gold!!!


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Jose Boza is the President of the Boza Agency - Driven by Public Relations ~ Inspired by Social Media ~ Powered by Marketing.