Jose Boza is the President and Digital Boss of the Boza Agency – Hispanic media relations - a full-service, bilingual, Miami-based public relations, social media and digital marketing firm.

He has worked with various industry clients during the last 12 years of his public relations, social media and marketing career. His consulting company has served clients in the following industries: entertainment, attractions, gaming, hospitality, tourism, retail, real estate, technology, media, sports, healthcare, food and beverage, post-production, education, automotive, accounting and fitness, etc.

A media relations pro that has secured high-profile publicity stories for his clients in local and national media outlets, such as CBS “The Early Show,” Food Network, National Geographic, Animal Planet, Univision “Despierta America,” Univision “El Gordo y La Flaca,” Telemundo “Al Rojo Vivo,” Univision “Primer Impacto,” Azteca America Los Angeles, Univision Don Francisco Presenta, Terra, USA Today, Florida Trend, The Miami Herald, South Florida Sun-Sentinel, Las Vegas Review-Journal, South Florida Business Journal, Huffington Post, Oregon’s Mail Tribune, El Nuevo Herald, Tampa Bay Tribune, CNN Espanol, Orlando Sentinel, Yahoo Espanol, August Chronicle, Glamour en Espanol, Jacksonville Business Journal, Palm Beach Post, Selecta Magazine, Vanidades, Memphis Business Journal, Florida Times-Union, Providence Journal, Fresno Bee, Ft. Myers News Press, Memphis Commercial Appeal, Naples Daily News and many others.

A true understanding that Social Media is not the final frontier ala Star Trek but just the beginning of brand and customer engagement.

We are bringing yesterday’s traditional marketing into the modern day era of digital marketing.

Tyler Sminkey is the Samurai of Buzz at Boza Agency.

Tyler Sminkey has coordinated national launch events, top-tier media coverage, and complete branding strategies at leading public relations agencies in South Florida. As a communications professional, his experience has allowed him to work closely with clients in a variety of industries including: travel and tourism; luxury brands; non-profit; technology; consumer products; professional services; healthcare and more. He is passionate about sharing a strategic communications program with the media and general public.

Tyler has coordinated and attended international press tours in Latin America, South America and Europe. He has worked with national and global brands including: Conrad Hotels, Hilton Worldwide, Boy Scouts of America, CoverGirl, Burger King, Miami Beach International Fashion Week, high-value insurance providers, international law firms and luxury art galleries. His work with international and local media has established mutually beneficial relationships that produce measurable results for clients.

Tyler attended the University of Miami where he graduated with a Bachelor of Science in Communication, majoring in Public Relations and English Literature with a minor in Marketing. Originally from Vermont, Tyler ditched the snow for the surf and moved to sunny South Florida 12 years ago.

William Andina is the Creative Director of Brand Ignition at Boza Agency.
William Andina is a native of Miami Fl with over 25 years combined experience in Commercial Arts, Graphic Design and Web Design. He holds an Associate’s Arts degree from the International Fine Arts College in Miami, Fl where he majored in Commercial Arts and Computer Graphics. He is a husband and a father to 3 beautiful girls.

William began his career as a graphic designer and computer graphic artist for an Advertising Agency in Coconut Grove. Right from the beginning, he jumped into the spotlight working on projects for American Express, Bacardi and Burger King.

William then accepted a position as head designer with one of the largest embroidery companies in the United States. His responsibilities entailed working on projects such as Governmental Agencies, Universities, Armed Forces and brands such as Harley Davidson, Cooper Tires and Kmart.

In 2000, William opened his own Graphic Design / Multimedia Company in Coral Gables. William was the Creative Director and responsible for all the creative and vision of the company. His focused was always to think outside of the box and create unique ways where his clients would stand out from the competition. Some of his clients included Del Monte Foods, Oceania Cruises, Quaker Oats, Cordis (a Johnson & Johnson Company), FIU, Fisher Island, Ron Jon Surf Shop, Oliva Cigars. Mary Brickell Village, and Beauty Schools of America.

William has also partnered with Advertising and Marketing Agencies to work on projects for Kodak Latin America with Walt Disney Corp. and HBO Latino.

While still working with his company, in 2007 William opened a clothing company that was embraced by professional athletes, musicians and TV celebrities. Some of the celebrities to wear his brand were Donnie Wahlberg, Mike “The Situation” Sorrentino, Chayanne, Alfonso Soriano, Ronnie Ortiz-Magro, Michael “The Grinder” Mizrachi, Roy “Big Country” Nelson, Frank Gore, Danny Woods, Victor “El Nasi”, Alexei Ramirez, Gio Gonzalez and Starlin Castro. He also created clothing designs for Caesar’s Entertainment, World Series of Poker and A7 Jeans.

William has a passion for design and is driven by his creative energy.