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Checked-in? Geo-location app users have spoken

Follow me enough on Twitter(@JoseBoza) and you will see how I am a geo-location explorer. From checking in at my favorite restaurants, stores, places, etc. I am a marketer’s dream test subject. I mostly enjoy utilizing my favorite geo-location apps, Foursquare, Gowalla, SCVNGR, Yelp, etc. for the wonderful deal perks I receive for checking in.


This article by ReadWriteWeb supports my marketing infatuation with location-based apps by sharing demographics of who are the top users and demonstrating through an Infographic why you should be experimenting with geo-location apps to reach your core audience.

ReadWriteWeb – 25% of American Adults Use Location-Based
Services [Infographic]

Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do. Mobile and social apps are location-enhanced, not location-based. You still can, however, “check in” somewhere using geosocial networks Foursquare, Gowalla and Facebook Places. Location-based services like Yelp utilizes the geographic position of your mobile device to figure out what’s nearby.

Wondering who’s actively using geosocial and location-based services? Take a look at this handy infographic after the jump.


Now it’s strange to think that your phone might not know where you are at this very moment.

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