Email Marketing is the underdog everyone forgets when it comes to digital strategy. Email marketing is barely mentioned compared to its more popular digital marketing counterparts: social media marketing, SEO, content marketing, display ads, mobile ads, video ads, etc. In a recent sur

Monday Java Viral Buzz channels the days of summer. Jeep “Call of Summer” commercial reminds us of our summer fond memories. Top down on a Jeep and cruising the roads until you reach the beach with friends and family. Summer is much better with a Jeep! Jeep hits Java Viral

NO…Beats by Dre didn’t pick up David Hasselhoff as their newest spokesperson, but his Word Cup final spoof provided fans with entertainment before the match between Germany and Argentina. Last World Cup had Paul the Octopus to predict World Cup matches including Spain̵

Calling all Bloggers – We truly LOVE Bloggers! We have cool clients who serve ULTRA COOL industries!  Contact us to be part of our extensive Blogger network. You will receive updates and information surrounding our clients’ news and events including the latest on the Boza

I had the true pleasure of guest speaking at Social Media Day Miami #SMDAYMia with his Rhino colleagues, Toby Srebnik and Jarret Streiner, from Pitch to the Rhino about “The Foibles of Athletes, Sports Figures and Social Media.” Truly a FUN experience with an energetic cro

Public Relations is all about RELATIONSHIPS. If your PR firm cannot reach a media person via email, phone, text, passenger pigeon or social media platforms to tell your company story…then how will potential customers learn about you? 

We are excited that our very own, Jose Boza, will be participating in Social Media Day Miami this Sunday, June 29 when he sits on a 40-minute panel discussion with his Pitch to the Rhino partners Toby Srebnik and Jarret Streiner regarding “The Foibles of Athletes, Sports Figures

  Today’s Monday Java Viral Buzz feels the rhythms of the Brazilian Samba. FIFA World Cup’s Official TV spot channels the magnificent Football/Futbol energy occurring in Brazil through an inspired animation.

If your company regards customer service as a high priority then social media networks such as Twitter should be part of your daily client relations’ protocol. All Twitter article shares how many opportunities are missed to interact with a customer or answer their product questi

(Photo by Clive Rose/Getty Images) In time for the FIFA World Cup beginning this week in Brazil. Beats by Dre commercial hits a goal with the commercial featuring Brazilian soccer phenom, Neymar. Java Viral Buzz has World Cup fever with the commercial that hits all genres across the w

Video game promotional stunt leads to evacuated newsroom – PR Daily EU  Foursquare’s COO, Biz Dev Head Are Leaving – Re/code  Stack Overflow Founder’s Next Big Thing: Reinventing Online Communities – ReadWrite  The Apple-Beats deal: What the analysts are saying now – Fortu

Proud to be part of our client’s success! SOLD OUT show on Saturday for Cirque du Soleil’s Michael Jackson THE IMMORTAL World Tour at BB&T Center in Sunrise, Florida. Both shows were highly attended!  Photo credit: Cirque du Soleil.  

McDonald’s introduces new SCARY mascot to encourage kids to eat healthier. The Internet responds with AMUSING displeasure. What do you think?  We personally do not think the mascot design was scary but just plain. I cannot see my son getting excited about eating healthy with thi

Audi proves everything is smooth driving while in their vehicles. Even when you are a having a punch line type of a day as Ricky Gervais. Audi achieves Monday Java Viral Buzz status with Ricky Gervais’ punchbag humor.

Chevy showcases the many faces around the world that drive the Chevrolet Cruze. It is a whole new world and Chevy represents it with 119 countries displaying their cars.  Monday’s Java Viral Buzz hits a high Multicultural Marketing mark with this commercial! And Marky Mark and t

A look into the future of Foursquare, including a new app called Swarm – The Foursquare Blog  Crisis Public Relations Cannot Help Donald Sterling of the Los Angeles Clippers – Huffington Post          Putting the Chat into Snapchat – Blog Snapchat  What do re

Father always knows best… Buick has been known as your father’s car of choice for years. Jump into 2014 and Buick continues the father tradition by showcasing its modern day technology to give a daughter her first dance tips. Monday’s Java Viral Buzz Video – 20

Brands Win at Super Bowl Social Media: Crowdtap [Infographic] – Social Times PR Campaigns: 10 that Shook 2013 – Spin Sucks Facebook To Debut Paper App For IPhone Feb. 3 – All Facebook Foursquare Now Lets You Order In Directly From U.S. Restaurants – Mashable Tech

Did you know the first ever football halftime was inspired by Pepsi? Probably not, but their halftime commercial makes you think otherwise. NFL Java Viral Buzz edition - Pepsi delivers a SUPER BOWL type commercial in time for the NFL playoffs.

Ian Burrell: As corporate PR plunges into digital and social media, does it still need the traditional press? – The Independent UK Introducing the Best of CES 2014 finalists! – Engadget Recharge While You Recharge: Duracell and Starbucks Plan a Wireless Coup – Marketing Pilgrim The Ne

Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story – PR News YouTube reveals 4K video streaming plans ahead of CES – Venture Beat Curate and Organize Your Social Media Content With Twine Social  – Social Times Eye Control for Gaming Is About to Get Real – Mashable Tec

8 Brutal Public Relations Disasters from 2013 – Yahoo Finance The Best Of Social Media 2013 [INFOGRAPHIC] – Media Bistro Top 10 Trends in Mobile Across Paid, Owned, Earned Media – Search Engine Watch Frustration, support for workers on social media over delivery delays – NBC Today New

Ho!…Ho!…Ho!…CDW delivers with the gift of optimization for Santa Claus’ IT department. Santa’s Elves are busier than UPS or Fed Ex with their deliveries and that requires a top line IT operation. CDW helps Santa Claus optimize his IT department. Commercia

PR’s Ever-Expanding Role Protecting Brand Reputation – PR News 5 Biggest Social Media Lessons of 2013 – Mashable Social Media Foursquare Raises $35M More, Says It Has 45M Registered Users – TechCrunch Facebook’s mobile chops take it to No. 2 in US ad sales – CNET News   &nb

WestJet Airlines shows that it’s ok to BELIEVE in Santa… WestJet shared some holiday cheer with their Christmas Miracle video but also earned some brand awareness and new prospective customers. WestJet Airlines is a Canadian low-cost carrier that provides scheduled and cha