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Why the Latino Market shouldn’t be ignored

By now you probably have heard that Univision is the number one TV network in any language for U.S. households. From NPR article: Univision has topped the ratings before in the summer, but never for this long. For an unprecedented three weeks, it scored with viewers aged 18 to 49. 
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Volkswagen habla Espanol

According to United States census the Hispanic population is one of the fastest growing ethnic groups in America. If you have not included Latinos in your targeted marketing efforts, then you are missing the boat. Volkswagen is not missing the opportunity of reaching the Latino commun
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Week in Public Relations, Social Media & Marketing News – Boza Agency’s Scoop – November 2, 2012

Social Media, Public Relations, a Good Fit – Hispanic Business A Good Quarter For Social Media: LinkedIn And Yelp Overachieve – ReadWrite Social Apple releases iOS 6 update – Washington Post Technology Facebook helps some local businesses provide free Wi-Fi in exchange for check
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A new day begins….The Boza Agency launches

Today begins a new chapter in my career. I wanted to share the exciting news that I am officially on my own and The Boza Agency has launched. Throughout the years, I have had the entrepreneur spirit, but couldn’t pinpoint exactly the business I wanted to start. After searching s
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Monday Java Buzz – October 10, 2001

Today’s Java Buzz is all about branding. I am big fan of Coca-Cola and there is nothing better on a hot Sunday afternoon than a cold bottle of Coke. I should be a spokesperson…HA!  In all honesty, the only thing in my head was a certain jingle while sipping on the cold Coc
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Monday Java Buzz – October 3, 2001

          Google Chrome’s recent commercial of “Dear Sophie”appeals to fathers and their relationships with their children from birththrough the early stages of childhood. Google Chrome’s niche marketing strategyof reaching parents espe
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Facebook Advertising unveils Targeting via ZIP codes

Exciting news for marketers who have utilized Facebook advertising campaigns in the past to reach their target audience.  Facebook unveiled its new zip code targeting advertising program. Before this announcement, advertisers were limited to reaching individuals within a city’s
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