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Wine toast for Social Media

This is a tale of two wine industries and why social media is so essential to their future success.  A breakdown of comparisons between American and French wineries. From the statistics, it’s evident like in most businesses that you will receive in return what you put overall in
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Week in Social Media & Tech News – Jose Boza’s Scoop – May 25, 2012

A Primer on How to Create A Sound Social Media Policy – Forbes Tech         Target bolsters in-store sales via location-based rewards app – Mobile Commerce Daily        Groupon is testing a payments offering to compete with Square and PayPal –
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Mobile driving Brand Value

Do you really believe all of your target consumers are at one platform? If you are reaching them at that one entry point then your job as a marketer is complete, but in most cases your target consumers have different interests beyond your product and services, and this includes the wa
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Social Media – Tech – Business News – May 18, 2012

Facebook’s IPO one of world’s largest – AP Technology           Facebook Set For Debut After IPO Seals $104 Billion Value – Bloomberg          Facebook IPO: CEOs See Silicon Valley Upside – The Street – Business Technology  
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Twitter stream App

Imagine a Twitter stream featuring all your relevant Tweets that matter to you at your iPad fingertips…Thirst App is set to do that and much more.         Thirst App Will Change The Way You View Twitter - Mashable Tech  by Emily Price14 A new iPad application
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I love Social Media + Mobile campaigns

Solid write-up on how mobile marketing should part of your overall social media campaign plan instead of the step-child no one wants to play with. The brief below captures the importance of an integrated campaign between your social media outlets and mobile in the article written by T
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Mobile Twitter for all…

Hurray for Twitter…you don’t have to have a 4G or 5G or whatever speed is coming next to your mobile phone. Twitter is making its mobile web accessible for everyone from SUPER G phones to slow pace turtle mobiles. A new standard for the mobile web – Twitter Blog: Mon
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Week in Social Media/Tech News – Boza’s Scoop – April 27, 2012

Twitter updates iPhone, Android apps – Computerworld       LinkedIn Launches iPad App With Bells and Whistles – Social Times         mon.ki snags $400k to bring social conversations to your Web browsing – The Next Web     Timberland e
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Week in Social Media/Tech News – Boza’s Scoop – April 20, 2012

Nielsen Finds U.S. Hispanics Tops In Mobile, Social Activity – TechCrunch           Foursquare Eyes June for Launch of New Advertising Platform – AdAge Digital             How the Fortune 500 use Social Media in 2012 [infogr
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Content is King…

Content is King: However, by investing time and resources to develop great gobs of gorgeous content with compelling, interesting messages worth sharing, the scales will tip, the pendulum will swing. *excerpt from article below.   Like a perfect dance, different elements must come
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